Invite to release, in the order money moves.

A brand tops up a PactReach wallet. Publishing a campaign does not move that money: it is still theirs and still spendable. The hold happens at the moment a creator accepts an offer: the exact deal amount plus fees moves out of the brand’s available balance and into escrow against that specific deal.

From that point neither side controls it. The brand cannot spend it on another campaign and cannot withdraw it. PactReach cannot move it either, other than by the rules below. A manual ledger adjustment requires two separate administrators to approve, and every one is recorded.

Each deliverable gets its own short link. When someone taps it, PactReach records the click and forwards them to the brand’s destination. Because we own that redirect, click-priced deals settle on a number we measured rather than one either party reported.

Not every click qualifies. Repeat clicks from the same visitor within a short window, known datacentre and bot traffic, and clicks that never reach the destination are excluded. Both sides see the total and the qualified count, and only the qualified count is paid on.

Either side can raise a dispute while a deal is live. Escrow freezes immediately: nothing releases and nothing refunds while it is open. Both parties submit evidence, and everything already in the deal room is available to the reviewer.

The resolution splits the escrow between the two sides in proportion to what was actually delivered, which is often not all-or-nothing: a creator who published one of two agreed Reels has earned something. The split, the reasoning and the reviewer are recorded on the deal, and a large one requires a second administrator to approve before any money moves.