From invite to release, following the moneyThe hold never leaves the room
Ways to work togetherSame escrow, different checkpoint
A distribution campaign uses escrow, tracked links, and a measurement window.
Campaign
Post and measure
Creators publish against a checklist. Tracked links apply when a deliverable requires them. Escrow releases after verification and the measurement window.
Illustrative deal
Beauty · Lagos · Instagram
The full amount is reserved and cannot be spent elsewhere. It is released to you once the placement is verified.
Locked the moment the creator accepts.
Where money sitsHold
The deal amount moves into escrow when the creator accepts. It cannot be spent elsewhere.
Track
Clicks are counted on the PactReach link. The hold stays until verification finishes.
Release
Verification clears. Escrow releases to the creator wallet.
Publishing does not move money. Escrow locks when a creator accepts. Neither side can spend or withdraw it until verification, refund, or a recorded two-admin adjustment.
Want the full release and refund rules? Read the settlement guide. Disputes and partial releases are in How it works.
From invite to releaseSame escrow lifecycle
Invite, negotiate, lock creative direction, draft, go live, verify, release. Escrow locks on accept and pays out when PactReach verifies the placement.
Same escrow lifecycle. Different seat at the table.
Brand · Invite or apply
Invite or apply
Search Discover by platform, audience, and reliability, or publish a listing open to creators. Nothing leaves the wallet yet.
How we know it ranTier by platform, never invented
Platforms differ in what they will tell us. Every placement is labelled with the tier it was verified at, and the tier limits which pricing models can be used.
Campaign Analytics and deal Track never invent empty charts. Read campaign measurement.
- Screenshot proof
Screenshot proof
A screenshot can back a story or a placement the API could not confirm. We check it for duplicates and tampering, then a person reviews it. Those figures are labelled as estimates and never auto-release escrow. Screenshot proof does not unlock CPV or CPE; those still need a connected API platform.
- Self-declared
Self-declared
The creator declared the figures. PactReach has not verified them. They never auto-release escrow.
What counts as a clickOnly qualified traffic is paid
Counted
Our redirect, our number
When a deliverable requires a tracked link, PactReach records the click and forwards them to the brand destination. Because we own that redirect, click-priced deals settle on a number we measured rather than one either party reported.
Excluded
Repeats, bots, and missed destinations
Not every click qualifies. Repeat clicks from the same visitor within a short window, known datacentre and bot traffic, and clicks that never reach the destination are excluded. Both sides see the total and the qualified count, and only the qualified count is paid on.
When the two sides disagreeEscrow freezes, then splits
- 01
Raise
Either side can raise a dispute while a deal is live. Both parties submit evidence, and everything already in the deal room is available to the reviewer.
- 02
Freeze
Escrow freezes immediately: nothing releases and nothing refunds while it is open.
- 03
Split
The resolution splits the escrow between the two sides in proportion to what was actually delivered, which is often not all-or-nothing: a creator who published one of two agreed Reels has earned something. The split, the reasoning and the reviewer are recorded on the deal, and a large one requires a second administrator to approve before any money moves.
Put it to workSame escrow on both sides
Brands fund campaigns into escrow. Creators join on Creator Free with clear offers and a publish checklist. Checkout and wallet detail live on pricing.