Campaign measurement

Effective from

In short

PactReach never invents views, impressions, audience mix, or conversions. Charts hide empty series instead of showing zeros that look real.

Measurement modes

  • API (Instagram, Facebook, TikTok, YouTube) - settlement-grade post metrics from platform APIs; primary metric is views when available.
  • Link (X, Snapchat) - identity plus PactReach tracked clicks only.
  • Hybrid (LinkedIn, Threads) - soft likes/comments plus PactReach clicks; no invented reach.

TikTok can report API views for CPV. LinkedIn is hybrid: soft likes/comments plus PactReach clicks - put the short link in the caption or bio when the brand wants CPC attribution.

Campaign Analytics

  • Performance uses the server rollup by platform, including measurement mode.
  • Clicks over time come from real click day buckets.
  • Views over time use MetricSnapshot rows for API platforms - the chart is hidden when empty.
  • Campaign charts do not show a fake conversions series.
  • Story placements show a last-snapshot hint and Meta's ~24h insights window.
  • PDF report is credit-metered; the first download per UTC day may charge.

Deal Track

Placement rows omit views for link mode. Story rows show an expiry cue from the last collected snapshot.

Discover

  • Audience demographics unlock with credits from Instagram Insights (time-boxed).
  • Predicted performance scores are labelled estimates - directional only.
  • Active creator collectives appear on the Collectives tab when that feature is on. Escrow stays per member wallet.

Where this appears in-product

Company

Neerstack LTD (RC8530959)
19, Church Street, Ilupeju Iloye, Adalemo, Sango Ota, Ogun State, Nigeria