Campaign measurement

Effective from 20 Aug 2026

In short

PactReach never invents views, impressions, audience mix, or conversions. Charts hide empty series instead of showing zeros that look real.

Measurement modes

API (Instagram, Facebook, TikTok, YouTube) - settlement-grade post metrics from platform APIs; primary metric is views when available.
Link (X, Snapchat) - identity plus PactReach tracked clicks only.
Hybrid (LinkedIn, Threads) - soft likes/comments plus PactReach clicks; no invented reach.

TikTok can report API views for CPV. LinkedIn is hybrid: soft likes/comments plus PactReach clicks - put the short link in the caption or bio when the brand wants CPC attribution.

Campaign Analytics

Performance uses the server rollup by platform, including measurement mode.
Clicks over time come from real click day buckets.
Views over time use MetricSnapshot rows for API platforms - the chart is hidden when empty.
Campaign charts do not show a fake conversions series.
Story placements show a last-snapshot hint and Meta's ~24h insights window.
PDF report is credit-metered; the first download per UTC day may charge.

Deal Track

Placement rows omit views for link mode. Story rows show an expiry cue from the last collected snapshot.

Where this appears in-product

Campaigns - Analytics tab on a campaign
Deals - Tracking tab
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Company

Neerstack LTD (RC8530959)
Ogun State, Nigeria